The first task is establishing the unique tone that compliments your home. Maybe it’s a modern new-build that lends itself to quick movements and upbeat music. Or perhaps it’s a gorgeous character home that demands more attention to the sophisticated detail. Whatever the case, finding and capturing that tone is essential to creating a quality real estate video.
Any filmmaker will tell you that capturing the footage is only half the battle. Once that footage gets on screen, it’s time to trim, slow down, speed up, colour grade, transition, and set the whole thing to the perfect soundtrack. The end result is a beautiful film-like story about everything your home has to offer.
In order to capture immersive footage, I’ve outfitted myself with a high-quality camera, several lenses, and an incredibly stable professional gimbal to make sure each shot is silky smooth. Complimenting this setup is one of the most innovative drones on the market to get jaw-dropping aerials, and stunning glide shots from every angle.
Somewhere between pictures and videos, lies 3D. Armed with a high-quality 3D camera, and the powerful Matterport suite of services, my listings are further intensified with visual 3D models, allowing potential buyers to virtually walk through the property before seeing it in person.
11 PM on a Wednesday, or 5 AM on a Friday? Did you know that when you post is almost as important as what you post? And it changes depending on the day, type of content, and social network. The good news is that I’ve got a cheat-sheet (from research and local experience) and the tools needed to capitalize on those times 24/7.
With the right content in place, it’s time to figure out who should see it. As a part of my selling blueprint, I’ll help identify the most likely buyers for your home. From there it’s all about the right platform…Instagram, Facebook, LinkedIn, TikTok…relax, I got it all covered.